BRADENTON, March 23, 2009 IMG Academy (IMGA), a division of global sports and entertainment company, IMG announced today that it has signed Callaway to be the official sponsor of golf clubs, balls and apparel for its golf program known as the David Leadbetter Golf Academy.
IMG Academy is the world’s largest, most successful multi-sport, training and education academy. Callaway, an industry leader and innovator with long time pros that include Annika Sorenstam, Arnold Palmer, and Rocco Mediate, have partnered with IMG Academy, to build their brand with the newest generation of golfers.
“I have personally been with Callaway for 12 years, during this time Callaway’s commitment to the golfer to provide the highest quality and most technologically advanced equipment has never wavered. Callaway’s equipment makes training the game of golf enjoyable for the lifestyle player and the player aspiring to be a professional, making it the perfect fit for the DLGA at IMGA,” said David Leadbetter.
“Callaway Golf is pleased to enter this new partnership with IMG Academy and broaden our relationship with David Leadbetter,” said George Fellows, President and CEO, Callaway Golf. “This partnership underscores our commitment to junior golf and growing the sport here in the U.S. and abroad.”
“We are excited to have a leading brand that has been at the forefront in advancing the technology of golf equipment join our endeavors to train our young golfers,” Said Sam Zussman, Senior VP of IMG and Managing Director of IMG Academy.
“As a professional, it is so important to surround yourself with tremendous partners and I know that with their unmatched equipment and expertise, Callaway will help us reach the goals of our all students,” said David Whelan, Director of Player Development at the David Leadbetter Golf Academy at IMG Academy.
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academy are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. For more information about IMG visit www.imgworld.com
About IMG Academy
IMG Academy, a division of IMG, is the world’s largest and most successful multi-sport, training and education academy and camp business. Spread out over 300 acres in Bradenton, Florida, the IMG Academy complex encompasses the Nick Bollettieri Tennis Academy, the David Leadbetter Golf Academy, the IMG Academy baseball program, Basketball, Soccer and Swimming Academies, Athletic & Personal Development program, The IMG Academy School, University of Miami and an array of amenities aimed at building champions in sport and life. For more information about IMG Academy visit www.imgacademy.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan® and uPro™ brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or Shop.CallawayGolf.com
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