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Coach John Madden will receive "Lifetime Achievement Award"

The good news for football coach and broadcaster John Madden continues. Yesterday was the announcement of the IMG John Madden Football Academy, with the first camps starting from June 4-6, and today it was announced that he'll receive the Lifetime Achievement Award for his vast contributions to the game of football. RBR.com, the 'Voice of the Broadcasting Industry', had more:

"John Madden was the best analyst in the history of the National Football League and, in my opinion, the best analyst of any kind in sports television history," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics. "John is much more than a football legend, he's an American icon. He is the only sports television talent who resonates across all ages - kids grow up today playing his video game and watching him on TV, as their fathers grew up watching him on NFL sidelines every Sunday as the head coach with the best winning percentage in league history."
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