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Velocity Sports Performance Enhances Training with Combine360, IMG Academy and Under Armour

Velocity Sports Performance LogoBALTIMORE, MD (February 3, 2011) – Velocity Sports Performance, the California-based franchisor of sports performance training centers throughout the U.S., has teamed up with Combine360, Inc. for the Combine360TM platform developed by IMG Academy in conjunction with Under Armour. Velocity will integrate the Combine360 training and evaluation platform, designed to enhance overall athletic ability by incorporating the three main components of athleticism, movement, and character, into its current training program in all facilities nationwide.

 

”We are excited by this new relationship with Under Armour and IMG Academy, as it enhances our ability to deliver best-in-class training and testing to our athletes across the country,” said Peter Barbaresi, President & CEO, Velocity Sports Performance. “The opportunity to incorporate the Combine360 platform into our programs represents Velocity’s dedication to elevated training, and signifies the next level of performance for our company, our franchisees, and our athletes.”

Developed by experts at the Athletic & Personal Development program, part of IMG Academy in Bradenton, Fla., the unique and comprehensive Combine360 platform centers on the measurement and assessment of sport-specific ability, mental aptitude, nutritional level, the ability to communicate, and a variety of other athletic and character traits, allowing athletes from across the world to comprehensively measure and compare progress. All Velocity coaches will be certified in the Combine360 platform and will train and evaluate athletes using the measurement system.

“IMG Academy, Velocity and Under Armour share a common mission to help athletes of all ages and abilities maximize their performance potential,” remarked Sam Zussman, Managing Director, IMG Academy. “We are privileged to have Velocity’s trainers become certified within our Combine360 platform, and help us grow the Combine360 platform throughout the country.”

“The mission of Velocity Sports Performance, to enhance athletic achievement, aligns perfectly with that of Under Armour – to make all athletes better,” said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. “We are excited about the opportunity to help bring the Combine360 training platform to the dedicated, passionate athletes who train at Velocity. This relationship allows Under Armour, IMG Academy and Velocity to ensure that Velocity’s elite coaches are better positioned to train athletes at the most innovative, highest-level possible.”

All Velocity coaches and staff will be outfitted in Under Armour performance apparel, and will assist in coaching at Under Armour High School Combine Training events.

 

About Velocity Sports Performance

Velocity Sports Performance (www.velocitysp.com) is the premiere athletic performance training organization in North America. For over 12 years, Velocity Sports Performance has helped hundreds of thousands of athletes maximize their athletic potential. Velocity helps athletes achieve their goals by developing strength, power, coordination, agility, speed, flexibility, and energy systems with an additional focus on injury prevention, recovery/regeneration, and nutrition. There are nearly 50 Velocity Sports Performance training facilities across the United States.

 

About Combine360, Inc.

Combine360, Inc.’s global measurement and training platform was developed by IMG Academy in conjunction with Under Armour. Utilizing the Combine360 evaluation, assessing athleticism, movement and character, as well as measuring progress through an open-architecture, challenge based system of combine training, the Combine360 platform creates a full 360-degree approach to athletic training. For further information, please visit their website at www.combine360.com.

About IMG Academy

IMG Academy, located in Bradenton, Fla., is the world’s largest and most advanced multi-sport training complex dedicated to developing the TOTAL ATHLETE™.  For more than 30 years, IMG Academy has helped countless youth, adult, collegiate and professional athletes reach their full potential in sport and life, by providing expert coaching, tailored programs and world-class facilities within an energetic environment across a 400-acre campus.

Today the campus attracts more than 20,000 athletes from 100 countries annually. The Academies consists of the IMG Academy Bollettieri tennis program, IMG Academy golf program, IMG Academy football program, IMG Academy baseball program, Basketball, Lacrosse and Soccer academies – all supported by the IMG Academy and Athletic & Personal Development program’s multi-faceted training disciplines. IMG Academy also conducts camps, clinics and events year-round, while providing support to teams and federations around the world. Find more info at www.imgacademy.com

About Under Armour 

Under Armour® is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.  The brand's moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products.  The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.  The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto and Guangzhou, China.  For further information, please visit the Company's website at www.underarmour.com.

 

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Contact:

Paul MacGregor, Velocity Sports Performance, paul.macgregor@velocitysp.com

Erin Wendell, Under Armour, ewendell@underarmour.com

Kim Berard, IMG Academy, kim.berard@imgworld.com

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