SAN FRANCISCO, November 2, 2011 – TRX®, the San Francisco fitness company that created the popular functional fitness method Suspension Training®, has announced a joint relationship with world-renowned training complex IMG Academy and revolutionary new training platform Combine360. Under the terms of the agreement, cutting-edge TRX® Suspension Training® will be integrated into IMG Academy’ training facilities and the Combine360 training platform.
TRX will not only be a fully-integrated training tool at IMG Academy, but will also provide a comprehensive suite of education and programming for Athletic & Personal Development program’s trainers and coaches. TRX will also be incorporated into the Combine 360 training and measurement system developed jointly by IMG Academy and Under Armour.
Combine360 creates a benchmark and customized recommendation for improving athletic performance. Athletes who utilize Combine360 receive a performance profile that illustrates their score from each of the following elements: athleticism, movement and character. Trainers certified to use Combine360 will now have access to TRX equipment and programming to further differentiate themselves within the competitive training community.
“With the introduction of TRX to our arsenal of training resources, we are now offering athletes of all ages and abilities a highly-functional tool to help them build total body stability and strength by leveraging their own bodyweight,” said Trevor Moawad, Director, Athletic & Personal Development program. “More importantly, TRX shares our mission as an educator, and looks to provide programming and education that will aid us in our quest to provide our athletes with the most advanced training available.”
Echoed Brian Griffin, CEO, Combine360, “TRX has been well-received by youth athletes and NFL players alike who rely on Combine360 methodology while training at IMG Academy. Now we are looking forward to seeing through a full integration that will carry over to our growing community of Combine360-certified trainers across the country.”
“The TRX has been an integral tool in athletes of virtually every professional sport as we create not just products but programming for athletes of all abilities in mind—making them stronger, faster, and more effective in the movements their sport demands,” said Randy Hetrick, founder and CEO of TRX. “Over the years we have worked with the most cutting edge and respected professionals in this industry and now working with IMG Academy’ well-respected professionals will be another great step.”
The relationship with IMG will also help support TRX’s other key strategic initiatives, such as new product introductions, digital content initiatives and global expansion of its industry leading education programs. Each of the nearly 20,000 athletes from 100 countries who enter IMG Academy’ gates each year will benefit from the technology and supporting education and programming. IMG, known for its world-class training and facilities, is also an educational hub. The facility is world-renowned for not just developing young talent into professional athletes, but also for providing critical education and personal development to aid student-athletes on their path to college success.
Set over more than 450 acres in Bradenton, Florida, IMG Academy consists of the IMG Academy Bollettieri tennis program, IMG Academy golf program, IMG Academy football program, IMG Academy baseball program, Basketball, Lacrosse and Soccer academies – all supported by the IMG Academy and Athletic & Personal Development program’s multi-faceted training disciplines. IMG Academy also conducts camps, clinics and events year-round, while providing support to teams and federations around the world.
TRX® is the world’s preeminent producer of physical training equipment, exercise programming and education designed for trainers, health clubs, military users, fitness-minded consumers and athletes of all levels. TRX® designs and sells original products of innovative design and premium quality construction, including Suspension Training® and Rip™ Training equipment and exercise programs that are changing the way athletes train for sport, soldiers train for combat, physical therapists rehabilitate patients and exercise instructors train their clients. The complete line of TRX® products, training programs, education and accessories can be purchased directly from TRX® online at www.trxtraining.com. For more information on TRX® products, education and programming, call (888) 878-5348 or email email@example.com.
About IMG Academy
IMG Academy, a division of IMG Worldwide, the global sports, fashion and media company, is the world’s largest and most advanced multi-sport training and education complex dedicated to developing the TOTAL ATHLETE™. For more than 30 years, IMG Academy has helped countless youth, adult, collegiate and professional athletes reach their full potential in sport and life, by providing expert coaching, tailored programs and world-class facilities within an energetic environment across a 400-acre campus.
Today the Bradenton, Fla.-based campus attracts 20,000 athletes from nearly 100 countries annually. The Academies consists of the IMG Academy Bollettieri tennis program, IMG Academy golf program, IMG Academy football program, IMG Academy baseball program, Basketball, Lacrosse and Soccer academies – all supported by the IMG Academy and Athletic & Personal Development program’s multi-faceted training disciplines. IMG Academy also conducts camps, clinics and events year-round, while providing support to teams and federations around the world. Find more info at www.imgacademy.com.
Combine360, Inc. is a sport performance Certification platform comprised of the C360 evaluation and Combine Training. Assessing athleticism, movement and character, the C360 evaluation will measure overall athleticism and record sport-specific ability and mental aptitude, nutritional level, ability to communicate and a variety of other performance disciplines allowing athletes of all abilities from across the world to compare their scores. Combine Training is a systematic program of challenges and workouts that embraces a flexible, responsive, open-architecture approach to maximize every competitor's unique performance, health and fitness potential. For further information, please visit their website at Combine360.com