Prince, a division of the Active Brands Company, is a leading performance tennis brand with a focused commitment to research and development as well as game-changing product innovations. Prince is widely recognized as being the first to market with many of the most relevant technologies of the past 40 years. Oversize and Longbody technology, the first multifilament string, the first "Natural Foot Shape" tennis shoe and EXO3 technology, are just a few of the innovations Prince has made to the sport. Today, the company engineers products in all tennis categories including Racquets, Footwear, Apparel, Tennis Balls, Strings, Grips, Bags, Machines and Accessories. Prince continues to support players at all levels, from world No. 1’s at the top of their game to the talented and rising stars of tomorrow.