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IMG Academy Coaches

Joshua Lifrak

Joshua Lifrak

Senior Mental Conditioning Coach
With IMG Since:


New York, NY
Languages spoken: 

About Joshua Lifrak

Print Bio

Joshua is a senior member of the mental conditioning staff and is currently the heads up all team sports mental conditioning at the academy.  His enthusiasm and passion for his students and teams is infectious and is evidence by their great successes.  He uses a variety of team building exercises and mental skill building exercises to help athletes apply the tools they learn in workshops to the field of play. 

He has presented at many conferences and coach education seminars.


  • Masters degree in Exercise and Sport Sciences with an emphasis in Sport Psychology from Ithaca College
  • Member of the Association of Applied Sport Psychology


  • Worked with Ithaca College and Marist College Tennis programs
  • Worked with a High School Rowing Club (Cascadilla Boat Club in Ithaca, NY)
  • Mental conditioning coach for the baseball, basketball and soccer academy since 2005
  • Has been on the coaching staff of some of the most successful teams in the history of IMG Academy including the following:


  • 2009 U-18 Soccer US Academy League 3rd Place
  • 2008 U-19 Dallas Cup Finalist
  • 2008 U-19 Sun Bowl Champion
  • 2007 U-19 Dallas Cup Champion
  • 2007 U-19 Sun Bowl Champion
  • 2007 U-18 Sun Bowl Champion


  • 2009 Varsity Baseball 30-1 Ranked 7th in Country

He consults with NCAA champions and professional baseball, basketball, soccer, and tennis players. 

Academic and Peer Reviewed contributions:

  • Morgan, T., Mugford, A. L., Lifrak, J., Lawn, A., & Gentner, N. (2008). Goal Setting: Overcoming Challenges and Engaging Athletes in Innovative Ways [Abstract]. Proceedings of the Association of Applied Sport Psychology, St Louis, MO, USA, 102.
  • Lifrak, J., Mugford, A.L. Morgan, T.A., & Passarella, C.J. (2007, September). It’s not just a movie: Effective use of video in performance consulting [Abstract]. Proceedings of the Association of Applied Sport Psychology, Louisville, KY, USA, 24.
  • Lifrak, J. (2005) The Motivation of America’s Best Professional Competition Rock Climber:  A Qualitative Case Study.  Ithaca, New York
Others in this group:
  • DJ Andreoli
    DJ Andreoli
    Mental Conditioning Coach
  • David DaSilva
    Mental/Vision Coach
  • Dr. Taryn Morgan
    Dr. Taryn Morgan
    Assistant Director of Athletic & Personal Development
  • Dr. Angus Mugford
    Dr. Angus Mugford
    Director of Personal & Organizational Performance
  • Christian Smith
    Christian Smith
    Mental Conditioning Coach
  • Justin Su'a
    Justin Sua
    Head of Mental Conditioning
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