The four words athletes should never say to themselves
Posted: June 21, 2011
Check out this video chat between Josh Lifrak, mental conditioning specialist at IMG Academy, and Athlete's Audio, a company that provides science-based mental training audio resources for athletes.
IMG Mental Conditioning helps USC to dominant tennis run
Posted: June 1, 2011
USC Men's TennisPlaying for a program that represents the all-time best in NCAA men's tennis history, it takes a special accomplishment to start your own chapter in the program's lore.Steve Johnson on Monday did just that in becoming the first person for USC to win...
What's your mentality?
Posted: April 26, 2011
By Josh Lifrak, Mental Conditioning Coach, Athletic & Personal Development programWhat are you thinking during competition?The Russian railway workerAs the Russian woke up that day, he suspected something was wrong. He stepped out of bed and immediately stubbed...
Wounded Warrior hike to top of Mt. Kilimanjaro starts at IMG
Posted: March 29, 2011
Wounded Warrior ProjectBy Josh Lifrak, Mental Conditioning, Athletic & Personal Development programâ19k for K.I.A.âAs in 19,000 feet to climb for those killed in action.When he said it, the room just got quiet. A moment before there were Chris Farley jokes...