- Kim Berard
IMG Performance adds new sponsor Powerful Yogurt
Miami, Fla. (December 17, 2013) – Powerful Yogurt, the high-protein Greek yogurt designed for athletes and the active lifestyle, announced today that the company is joining forces with IMG Performance as its official Greek yogurt and Greek yogurt-based products provider.
Powerful Yogurt will become the exclusive provider of Greek yogurt and Greek yogurt-based products across the campus of the world-renowned sports training institution IMG Academy. Powerful Yogurt will also work closely with IMG Academy’s athletes, coaches and nutrition professionals around the development of new Powerful Yogurt product innovations.
“Powerful Yogurt is committed to meeting the energy and nutrition needs of athletes across the country and the world, so aligning with IMG Academy was a natural decision for our company,” said Powerful Yogurt Founder and CEO Carlos Ramirez. “Top student-athletes and professional athletes choose IMG Academy to push their minds and bodies to the limit, and Powerful Yogurt will be there every step of the way to support them. We also look forward to the insights that IMG Academy athletes will contribute to our current and future product lines.”
In addition to its high protein content and a serving size that is 50 percent larger than the average single-serve yogurt, Powerful Yogurt is all natural, fat free, gluten free and kosher. It is made with non-GMO ingredients and non-rBST milk. The product was designed with input from sports nutritionists, trainers and athletes.
“Nutrition is a critical area of focus for IMG Performance as we seek to provide our student-athletes with access to the best nutrition education and the highest quality products for optimal performance,” remarked Gary Pluchino, Vice President of Business Development, IMG Performance. “We also look to align with companies like Powerful Yogurt who, like us, invest heavily in research and development to allow for continuous product innovation.”
In addition to its activation on the campus of IMG Academy, Powerful Yogurt will also become the official Greek yogurt and Greek yogurt-based products provider of the IGNITE 360 Performance Training system. IGNITE 360 is the consumer fitness solution derived from the training methodology honed over three decades of developing elite-level athletes at IMG Academy. In addition to IGNITE 360’s popular trainer certification program, IGNITE 360 operates a fitness facility in Sarasota, Fla.
Powerful Yogurt joins a growing roster of industry-leading IMG Performance sponsors that includes Gatorade and the Gatorade Sports Science Institute, Under Armour, Hospital for Special Surgery (HSS), Motus Global, ALINE Systems, and Prince Sports. A physical presence at IMG Academy affords these innovative companies the opportunity to analyze the habits of elite athletes of all levels, with a focus on the serious athlete aged 13-18, a segment of the athlete population for whom little performance data exists.