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IMG Academy is the world’s leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:
Boarding school and camps, via a state-of-the-art campus in Bradenton, Florida.
Online college recruiting, via NCSA, providing student-athletes content, tools, coaching and access to a network of 40,000 college coaches
Online coaching via the IMG Academy+, with a focus on personal development through the lens of sport and performance
For media inquiries, please contact IMG Academy Communications.
Fact Sheets include detailed information and key figures on IMG Academy on-campus and online.
Sports Press Kits include information on each sports program at IMG Academy and includes assets related to those sports.
Please find photo and video assets of IMG Academy.
Brent Richard’s vision as president of IMG Academy is to transform IMG Academy into the world’s most impactful education brand, with life-changing experiences, available to any student-athlete who believes in the power of sport as a platform for life. He is passionate about the value of holistic education through the lens of sport and improving and growing IMG Academy’s heartbeat boarding school experience, while simultaneously creating new student-athlete experiences online and internationally. Through its suite of connected sports education experiences, all under the powerful IMG Academy brand, all benefiting from IMG Academy’s half-century of expertise, IMG Academy is now helping families and student-athletes all around the world.
Since joining IMG Academy in 2020, Richard has built a world-class on-campus and online team, focused on executing this vision. IMG Academy has developed over recent years from a campus-only brand and experience serving 1,000 boarding school student-athletes, into a global brand with a suite of connected education experiences, ranging from boarding school, to camps, to online coaching and recruiting. Today, IMG Academy, with the help of digital scale, is serving over 150,000 student-athletes and 40,000 coaches each year, and its heartbeat boarding school in Bradenton stronger than ever, adding new sports, facilities and improving outcomes for its families.
In 2023, with a focus on ensuring that IMG Academy would be owned by a group that could bring significant expertise and value to IMG Academy families and student-athletes, Richard hand-selected Nord Anglia and EQT and led the sale of IMG Academy by Endeavor (NYSE: EDR) and subsequent transition and carve-out processes for IMG Academy.
Richard has also overseen the development of the IMG Academy Foundation, including $40M annually that IMG Academy is able to give-back via financial aid, discounted or free online coaching services, and community charity.
Before joining IMG Academy, Richard was the Chief Corporate Development Officer at Endeavor. In his role as Chief Corporate Development Officer, he led Endeavor’s strategy and investing activities, including 50+/$5 billion+ in capital transactions, including IMG, UFC and On Location Entertainment.
Prior to Endeavor, Richard co-founded and helped develop The Raine Group, now a leading sports and entertainment merchant bank with over 150 employees, a global advisory business and over $2 billion in investing capital under management.
Richard began his career at Goldman Sachs after attending Vanderbilt University, where he majored in Engineering and Economics and played for the men’s soccer team.
Richard has held board director or observer roles for organizations such as On Location Entertainment, Zumba Fitness, Nitro Circus, Reigning Champs, and non-profit Shorecrest Preparatory School.
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Tim Pernetti is the President of IMG Academy, Bradenton. He is responsible for leading the campus and all businesses in IMG Academy’s physical location in Florida. Tim has a proven track record as a dynamic sports and entertainment leader and chief executive with deep industry relationships. During his time at IMG Academy and throughout his career Pernetti is responsible for numerous innovative industry changing partnerships and agreements.
Pernetti joined IMG Academy in 2020 as Chief Operating Officer and was later promoted to President in Aug. 2022. In his roles, he led a successful navigation of the COVID-19 pandemic, keeping IMG Academy open and fully operational during a critical time of uncertainty. His vision, leadership, and relationship with Commissioner Cathy Engelbert, were instrumental in putting together the historic 2020 WNBA “Wubble” season at IMG Academy. Under Pernetti’s leadership, IMG Academy is on an upward trajectory of growth including the addition of a 15th sport (Girls Volleyball), sweeping changes to student-athlete and staff experience and $100M of campus capital expansion, including the development of a state-of-the-art student campus center, construction of a fourth dormitory and the addition of new fields and training facilities.
Prior to joining IMG Academy, Pernetti was an executive at Endeavor (NYSE: EDR) from 2015-2020. Serving as Executive Vice President from 2019-20, where he oversaw Endeavor and IMG sports, event and entertainment properties within the IMG Events & Media team in North America and globally. As President of IMG College from March 2015-2019, Pernetti led dealmaking with university presidents, conference commissioners and athletic directors, successfully negotiated hundreds of commercial partnerships, and integrated the WME/Endeavor music, fashion, culinary and events businesses. Pernetti led the IMG College business through its merger with Learfield in 2019.
Pernetti served as Chief Business Officer of the Major League Soccer (MLS) expansion club New York City FC (NYCFC) from 2013-2015, co-owned by Manchester City Football Club and the New York Yankees. There, he helped to build the club from the ground up and oversaw all business operations through its first games in March 2015. Under his leadership NYCFC broke records for fan engagement, partnerships and completed the most significant jersey sponsorship in league history, to this day.
A former football student-athlete at Rutgers University from 1989-93, Pernetti returned to his alma mater in 2009 as the youngest Director of Intercollegiate Athletics in college sports. He oversaw 24 sports, all business functions and relationships with the NCAA, Big East/Big Ten Conference, donors, alumni and constituents. As athletic director from 2009-2013, Pernetti notably designed the vision and strategy that resulted in the pitch, negotiation and successful agreement and entry into the Big Ten Conference for Rutgers University.
Pernetti began his career in television, deal-making, and programming. From 1995-2009 Pernetti held numerous executive positions in media. After stints as Director of Programming at ABC Sports where he oversaw all college sports, PGA Tour, and other programming relationships and Director of Programming & Production for ABC-TV, he was one of the first employees for startup CSTV (College Sports Television) in 2003. By 2009 he rose to Executive Vice President of the network overseeing all relationships, deal-making, programming, and talent. CSTV was sold to CBS Sports for $325M and is now known as the CBS Sports Network.
In addition to his professional achievements, Pernetti is also involved in the community. He served as a Board Member of the Christopher and Dana Reeve Foundation for Spinal Cord Research (2009-2019), serves on the Board of Advisors for Team LeGrand (foundation of former Rutgers football student-athlete Eric LeGrand), and serves on the Board of Directors for Reed Academy, a school in his hometown of Oakland, NJ for children and adults on the autistic spectrum. Pernetti also serves on the Board of Directors for MYOS, a biotechnology company in New Jersey that develops natural products and supplements to improve the longevity and muscle growth in canines and other animals.
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Lisa Strasman is the president of NCSA College Recruiting as well as one of the first competitive female ice hockey players in Illinois. She went on to captain the women’s hockey team at Yale University and, after graduation, played professional hockey in Switzerland.
Strasman joined NCSA in 2004 as a recruiting coach and director. She was later promoted to Vice President, Operations in 2006, and Chief Operating Officer in 2009. In her various roles, she helped develop the process and digital platform that today guides thousands of student-athletes and their parents through the college athletic recruiting process and helps them find the right college fit.
Since Strasman became president in 2012, NCSA has seen steady growth in all areas, including the number of college commitments. Under her leadership, NCSA also launched IMG Academy+ in 2022, an online extension of IMG Academy providing 1-on-1 mental performance and nutrition coaching to student-athletes everywhere. Strasman has also instilled a strong team culture, as evidenced by NCSA’s 30+ Best Places to Work awards.
One of the first competitive female ice hockey players in Illinois, Strasman captained the women’s hockey team at Yale University and, after graduation, played professional hockey in Switzerland.
In addition to her role as president, Strasman is a frequent speaker and featured panelist at events including SXSW and Women in Sports and Events. She has also written articles for Fast Company, Entrepreneur, and more. Strasman is a member of the Young Presidents Organization (YPO) and sits on the board of the Windy City Chapter. She also coaches youth hockey in the Chicagoland Area and serves on the board of the Falcons Hockey Association.
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