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IMG Academy Forms Partnership With Callaway Golf

Innovative Equipment Manufacturer Becomes Official Sponsor of IMGA's David Leadbetter Golf Academy

Mar. 24, 2009

IMG Academy (IMGA), a division of global sports and entertainment company IMG, announced today that Callaway Golf (NYSE: ELY) is now the official sponsor and exclusive provider of golf clubs, balls and apparel for its David Leadbetter Golf Academy program.

IMG Academy is the world's largest, most successful multi-sport, training and education academy. Callaway Golf, an industry leader known for developing innovative equipment, holds relationships with several of the world's best golfers, including Ernie Els, Annika Sorenstam, Stuart Appleby and Rocco Mediate. This new partnership with IMG Academy cultivates Callaway's relationship with the next generation of gifted golfers.

"We are excited to have Callaway Golf, a leading brand that has been at the forefront in advancing the technology of golf equipment, join our endeavors to train our young golfers," said Sam Zussman, Senior VP of IMG and Managing Director of IMG Academy.

IMGA delivers a world class sports training and education experience within an atmosphere that is fun, healthy, active and inspiring. Its amenities menu is unlike anything in the world today. Former attendees of the David Leadbetter Golf Academy program include several accomplished professionals, including Paula Creamer, Casey Wittenberg and Sean O'Hair.

"Callaway Golf is pleased to enter this new partnership with IMG Academy and broaden our relationship with David Leadbetter," said George Fellows, President and CEO, Callaway Golf. "This partnership underscores our commitment to junior golf and growing the sport here in the U.S. and abroad."

Located on a 300-acre campus in Bradenton, FL, IMG Academy annually attracts approximately 12,000 junior, collegiate, adult and professional athletes of all ages and ability levels, from over 80 countries. Its golf facilities include a 30-acre double ended driving range/training center and a 7,000 yard, par 72, championship level private golf course.

"I have personally been with Callaway Golf for 12 years," said David Leadbetter. "During this time, Callaway's commitment to provide the highest quality and most technologically advanced equipment has never wavered. Callaway's equipment makes training the game of golf enjoyable for the lifestyle player and those aspiring to be a professional. They're the perfect fit for the DLGA at IMGA."

About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academy are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. For more information about IMG visit www.imgworld.com

About IMG Academy

IMG Academy, a division of IMG, is the world's largest and most successful multi-sport, training and education academy and cap business. Spread out over 300 acres in Bradenton, Florida, the IMG Academy complex encompasses the Nick Bollettieri Tennis Academy, the David Leadbetter Golf Academy, the IMG Academy baseball program, Basketball, Soccer and Swimming Academies, Athletic & Personal Development program, The IMG Academy School, University of Miami and an array of amenities aimed at building champions in sport and life. For more information about IMG Academy visit www.imgacademies.com.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan® and uPro(TM) brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or Shop.CallawayGolf.com

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