In a first for global sports marketing leader IMG, two company divisions – IMG Academy and IMG College – will team up to support the nation’s premier senior collegiate football showcase event.
IMG Academy and IMG College will partner to represent the Senior Bowl to broaden the event’s marketing platform and to draw additional sponsorship. IMG Academy will also become the official training partner of the Senior Bowl.
The Senior Bowl, an annual post-season all-star game in Mobile, Ala. showcasing the nation’s top senior collegiate football players who have completed their eligibility, is recognized as the premier event for NFL talent evaluation of elite senior college prospects.
As the “official training partner” of the Senior Bowl, IMG Academy will integrate its TOTAL ATHLETE methodology in the areas of athletic and character development into player education during the event. IMG speakers who headlined the NFLPA’s 2011 Rookie Symposium, such as Loren Seagrave (Director of Speed & Movement), Jeff Dillman (Head of Physical Conditioning), Trevor Moawad (Director of the Athletic & Personal Development program), and Steve Shenbaum (Head of Communication by game on), will participate. IMG Academy also plans to develop educational video vignettes that may be included on the NFL Network broadcast and/or via a digital platform.
Additionally, IMG Academy plans to build a more comprehensive sports training and education platform for the entire week leading up to the game. Events under consideration include a world-class high school clinic featuring comprehensive sports performance education that can be applied both on and off the field, as well as a “rising junior” combine powered by the IMG Academy football program and Combine360 (www.combine360.com), a universal system for measuring overall athleticism and recording sport-specific ability and performance across a variety of disciplines. Sponsors would have activation opportunities at all three event areas: pro, college and high school.
“The pairing of IMG College and IMG Academy captures a wealth of special resources within the IMG family,” said Trevor Moawad, Director of the Athletic & Personal Development program at IMG Academy. “IMG College has created the most comprehensive marketing platform in college sports, and IMG Academy has one of the world’s best athletic development skill sets. Partnering with the Senior Bowl, we will help create unique opportunities for sponsors by broadening the game’s marketing platform through our delivery of industry-leading sports performance education.”
“We are confident that this newly formed partnership with IMG College and IMG Academy will further strengthen the Senior Bowl brand and ultimately translate into a better overall experience for fans, players and sponsors alike,” Senior Bowl President and CEO Steve Hale said. “We’re also excited about enhancing Senior Bowl week and look forward to working with both IMG College and IMG Academy to ensure our players maximize their value to the National Football League by choosing to participate in the Senior Bowl.”
IMG College will direct sales efforts with support from IMG Academy. IMG Academy will take the lead on the expanded high school platform with support from IMG College as well as the IMG Events team, led by Jay Ogden, as well as Odis Lloyd, Vice President at IMG Academy.
“The Senior Bowl is a premier, well-attended game that will benefit from IMG’s resources and efforts to expand the event platform and help tell the amazing story and history of this game,” said Doug Gillin, Senior Vice President, College Properties Sales for IMG. “IMG will work to build on this unique college game, which carries the familiar passion of college football in a great community setting combined with a menu of nightly events and appearances by name coaches, college football legends, and athletes who return each year, providing many interesting opportunities.”
About IMG Academy
IMG Academy, a division of IMG Worldwide, the global sports, fashion and media company, is the world’s largest and most advanced multi-sport training and education complex dedicated to developing the TOTAL ATHLETE™. For more than 30 years, IMG Academy has helped countless youth, adult, collegiate and professional athletes reach their full potential in sport and life, by providing expert coaching, tailored programs and world-class facilities within an energetic environment across a 400-acre campus.
Today the Bradenton, Fla.-based campus attracts more than 20,000 athletes from 100 countries annually. The Academies consists of the IMG Academy Bollettieri tennis program, IMG Academy golf program, IMG Academy football program, IMG Academy baseball program, Basketball, Lacrosse and Soccer academies – all supported by the IMG Academy and Athletic & Personal Development program’s multi-faceted training disciplines. IMG Academy also conducts camps, clinics and events year-round, while providing support to teams and federations around the world. Find more info at www.imgacademy.com.
About IMG College
IMG College is the leading collegiate multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
About the Senior Bowl
The Senior Bowl is college football’s premier showcase event, annually featuring the nation’s best senior collegiate football stars and top NFL draft prospects on teams coached by NFL coaching staffs. Senior Bowl practices and game week festivities are attended by more than 800 general managers, head coaches, assistant coaches, scouts and other front office personnel from all 32 National Football League teams, making Mobile and the Senior Bowl the week-long host to a one-of-a-kind NFL Coaches Convention. For more information on the 2012 Senior Bowl please visit the bowl’s website at www.seniorbowl.com.
For more information contact:
Andrew Giangola, IMG College, 646-871-2402, firstname.lastname@example.org
Kim Berard, IMG Academy, 941-447-1316, email@example.com
Kevin McDermond, Senior Bowl, 251-438-2276, firstname.lastname@example.org