The most complete NIL preparation for student-athletes

IMG Academy does more to prepare student-athletes for NIL (Name, Image, Likeness) than any other youth sports and education institution - combining expert partners, a built-in NIL curriculum, and a holistic campus development environment that turns potential into real-world readiness.

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Navigating NIL With Confidence

Name, Image and Likeness has transformed the student-athlete experience, creating new opportunities that require preparation, structure, and support. IMG Academy provides student-athletes and families with a structured and intentional approach to navigating NIL with confidence, clarity, and responsibility while building a foundation for college competition and long-term success.

The IMG Academy Difference

Integrated Curriculum

NIL education embedded within academics with 6 curriculum modules, covering branding, compliance, and business fundamentals.

Expert Access

Direct engagement with Merrill and Advance, providing real-world perspective on financial planning and deal strategy.

Proven Environment

A disciplined, high-performance setting that consistently prepares student-athletes as communicators and leaders.

Structured Campus Environment

Living and competing on campus builds the maturity, independence, and entrepreneurial mindset that set IMG Academy student-athletes apart beyond sport.

Leadership, Communication & Maturity

Every aspect of the IMG Academy experience is designed to develop student-athletes who can represent themselves and their brand with confidence.

Global Alumni Network

IMG Academy graduates span collegiate programs and professional careers worldwide, creating an unmatched community of connections and mentorship opportunities.

Hear From IMG Academy Athletes

Current and former student-athletes share how IMG Academy prepared them to build and manage their personal brand.

Michael Astorino

Class of 2022

“IMG Academy gave me the toolkit and foundation to succeed not only on the court, but ultimately off the court as well.“

Chloe Shimkin

Class of 2024

“Being at IMG wasn't just about becoming a better soccer player. It taught me how to build a personal brand before NIL got as big as it is now.”

Colby Baumann

Class of 2022

“I've worked with some of the biggest brands out there ... and I would have never gotten something like if it wasn't for the preparation I had at IMG Academy.”

The IMG Academy NIL Curriculum

This course is designed to empower high school student-athletes with a strong foundation in Name, Image, and Likeness (NIL), entrepreneurship and personal branding.

Foundation

Entrepreneurship

Students learn to think like business owners. Storytelling and branding introduced as essential tools.

ENTREPRENEURSHIP MARKET RESEARCH BRANDING & STORYTELLING NIL AGENT GUIDANCE

Core Focus

Name, Image & Likeness (NIL)

Covers the full NIL landscape from legal compliance and contracts to content creation, brand partnerships and financial tools.

GETTING STARTED WITH NIL NIL COMPLIANCE BRAND OUTREACH

Transition

Life after IMG Academy

Prepares student-athletes for college NIL rules, professional networking and career skills that extend beyond athletics.

CAREER DEVELOPMENT NETWORKING PROFESSIONAL DYNAMICS

IMG Academy NIL Education Partners

IMG Academy partners with industry leaders to deliver custom education to student-athletes on all facets of NIL detail and financial literacy.

Advance NIL

By partnering with Advance NIL, which has empowered more than 60,000 athletes and their families, IMG Academy student-athletes learn about navigating NIL, optimizing NIL opportunities and minimizing risk.

Topics:

NIL Contract literacy Brand deal frameworks NIL Endorsement strategy NIL Agent guidance

Merrill

Merrill’s financial advisors bring wealth management principles, investment basics, and long-term financial planning directly to student-athletes.

Topics:

Financial Literacy Financial Planning Investing Saving

IMG Academy Essentials members get access to partner-lead sessions.

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NIL Resources

The NIL Collection

Whether you're a student-athlete, parent, coach, or simply looking to better understand the world of Name, Image, and Likeness, these NIL resources are available to anyone, anywhere. Learn from the same expertise and guidance trusted by athletes navigating today's evolving NIL landscape. The NIL Collection includes courses and resources that provide practical guidance to athletes, families and supporters interested in NIL opportunities and education.

NIL (Name, Image, Likeness): What You Need to Know

NIL Video Shorts

IMG Academy students in graduation gowns

The IMG Academy Brand Advantage

IMG Academy is a world-recognized leader in youth sports and education, with a consistent pathway to college athletics and established credibility with programs, brands and media.

Global brand recognition

Established media infrastructure

D1 and professional pipeline credibility

Unmatched 1:1 coaching with a track record of success

Start building your brand at IMG Academy

Boarding school applications are open for the upcoming academic year. Take the first step toward owning your NIL future.

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Students graduate with:

Preparation for NIL strategy and personal branding

Working knowledge of NIL contracts and NIL compliance

Financial literacy aligned to early earnings

Professional material examples for outreach and NIL opportunities

Access to a high-performing alumni network

NIL FAQs

What is NIL?

NIL stands for Name, Image and Likeness. It refers to opportunities for student-athletes to benefit from their personal brand, subject to applicable rules and guidelines.

How does IMG Academy help students prepare for NIL?

IMG Academy provides NIL education and resources that help student-athletes understand personal branding, financial literacy, compliance awareness, content creation, and responsible decision-making.

Why is NIL education important for student-athletes?

NIL education helps student-athletes and families better understand opportunities, responsibilities, and potential risks before making decisions.

Are NIL resources available to all IMG Academy students?

Yes. IMG Academy offers resources designed to support student-athletes as they prepare for Name, Image and Likeness opportunities and the broader responsibilities of being a modern athlete.