Register for the 2018 Fashion Camp!


Join industry leaders from IMG Models, Art + Commerce, and the Wall Group this summer at the second-annual IMG Fashion Camp. Interact with speakers including Hailey Baldwin, Russell James and Sally Lyndley, with more talent announcements to come. Don’t miss this one-of-a-kind camp experience: July 29th- August 4th, 2018 at IMG Academy in Bradenton, Florida.

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Register For the July 29th – August 4th, 2018 Fashion Camp Now

Engage with fashion industry leaders and guest speakers to explore all facets of the industry. Work with other campers from around the world in breakout sessions and gain key exposure to diverse perspectives and ideas.

2018 Fashion Camp Schedule

In addition to the below, each day campers will have time for breakfast, lunch, dinner, exercise, additional activities, and free time.

fashion camp at IMG Academy

Monday, JULY 30

  • Programming will include activities and discussions that educate campers on what it means to be a brand and what it takes to build a brand of their own
  • The morning will feature a panel discussion on the ever-expanding definition of the “brand” with special guests to be announced soon!
  • In the afternoon campers will begin their week-long project of building their own brand.
IMG Academy Fashion Camp

Tuesday, JULY 31

  • Programming will include activities and discussions that educate campers on finding their brand’s aesthetic
  • The morning will feature off-campus trips to vintage/thrift stores to collect materials for the afternoon activity
  • In the afternoon, campers will work with stylist Sally Lyndley to create mood boards to further develop their brands
Fashion Camp at IMG Academy

Wednesday, AUGUST 1

  • Programming will include activities and discussions that educate campers on how to create content for their brand
  • Campers will split up into two groups, in the morning, to allow for more intimate and 1:1 time with the talent, which include IMG Model and influencer Maddie Ziegler and Adolescent. During this time, both groups will participate in content creation activities that will help to further develop their brands
  • Campers will spend the afternoon with whichever mentor they did not spend the morning with (i.e. if you were with Maddie Ziegler in the morning you will spend the afternoon with Adolescent)
Fashion Camp at IMG Academy

Thursday, AUGUST 2

  • Programming will include activities and discussions that educate campers on how to successfully promote their brand
  • Campers will split up into two groups, in the morning, to allow for more intimate and 1:1 time with the talent, which include Hailey Baldwin and Russell James. During this time, both groups will learn from the experts on how they’ve promoted their personal brands and how to successfully promote their brands in development
  • Campers will spend the afternoon with whichever mentor they did not spend the morning with
Fashion Camp at IMG Academy

Friday, AUGUST 3

  • Programming will include educating campers on how to build their resume, hone their presentation and interview skills
  • Friday will be the culmination of IMG Fashion Camp’s week-long brand building exercise. The day will conclude with camper’s presenting their brand campaign to a panel of judges, including key industry leaders
fashion camp at IMG academy

Explore Fashion Camp at IMG Academy

ABOUT THE IMG Academy CAMPUS

Located in Bradenton, Florida, the IMG Academy campus sits on more than 500 impeccably maintained acres. Our all-inclusive campus offers everything you may need, including comfortable lodging, meals, state-of-the-art learning facilities, relaxing amenities and fun social spaces. IMG Academy fosters a safe and secure environment for campers to focus on learning, while having fun and meeting people from around the world who share a similar passion and vision.

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FAQ

Fashion Camp 2018

  • When and where is the fashion camp?

    The Fashion Camp at IMG Academy will be held from Sunday, July 29 to Saturday August 4th on IMG Academy’s campus in Bradenton, Fla.

  • Who can attend the fashion camp?

    Boys and girls between the ages of 14 – 20 may attend the camp.

  • Where can I learn more about travel and planning?

    Click here to learn more about travel & planning.

  • How much does the fashion camp cost?

    Cost varies between $2,550 and $2,950 depending on the selected boarding options. These rates are based on non-refundable selections in the OR process. You can get started by registering here!

  • What is the difference between boarding/non-boarding?

     

    $2,950

    Geared for campers 14-18 and designed with the modern athlete in mind, our residence halls match convenience and comfort with furnished rooms, in-room Wi-Fi and other residence hall amenities including recreational rooms, common areas, laundry facilities and a snack shop.

    Non- Boarding: $2,550

    Many on and off-campus housing options are available for adults and families, including the IMG Lodge, Bollettieri Resort Villas, Academy Park Villas, Ritz-Carlton, Holiday Inn Express and Suites and more, including beach-front resorts.

  • If I want to become a model, is this camp right for me?

    We aim to give campers a holistic look at the fashion industry. While this camp is not focused on finding or training models, campers will hear from top model talent and managers.