Register for the 2018 Fashion Camp!

Led by industry leaders across IMG Models, Art + Commerce & The Wall Group the inaugural 2017 Fashion Camp was a huge success! Special guests like Ashley Graham and Lily Aldridge gave campers a truly one-of-a-kind camp experience. Due to high demand, registration for the 2018 Fashion Camp is now available! Guest talent will be confirmed soon but campers can expect the same level of participation from leaders in the industry. Camp Dates: July 29th – August 4th, 2018

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Register For the July 29th – August 4th, 2018 Fashion Camp Now

Engage with fashion industry leaders and guest speakers to explore all facets of the industry including fashion show production and model management strategies. Work with other campers from around the world in breakout sessions and gain key exposure to diverse perspectives and ideas.  

A look back at The 2017 Schedule

Each day, industry leaders from IMG Models, Art + Commerce, The Wall Group & IMG Fashion Events will contribute to your growth and knowledge as upcoming and rising professionals in the fashion industry.

fashion camp at IMG Academy

Monday - IMG Models

  • Morning: Breaking into the industry and navigating a career, with Ivan Bart, Jeni Rose, David Cunningham
  • Breakout Activity: Campers brainstorm model management strategies
  • Afternoon: The model perspective, with Ashley Graham
  • Evening: Welcome party & ice cream social
IMG Academy Fashion Camp

Tuesday - Art + Commerce/LENS

  • Morning: Fashion photography, survey of today's top talent with Jimmy Moffat
  • Breakout Activity: Campers help plan afternoon fashion shoot 
  • Afternoon: Fashion shoot demonstration with Russell James 
Fashion Camp at IMG Academy

Wednesday - The Wall Group

  • Morning: Working with talent to build their brand with Brooke Wall 
  • Breakout Activity: Engage in an intimate and exclusive Q&A session with Lily Aldridge and Zanna Roberts Rassi 
  • Afternoon: Campers participate in an activity focused on styling techniques with Zanna Roberts Rassi
Fashion Camp at IMG Academy

Thursday - Fashion Events

  • Morning: Discuss teamwork & collaboration in design & business with Catherine Bennett & Ryan Lobo   
  • Breakout Activity: Discuss nutrition strategies to assist in managing energy for long work days 
  • Afternoon: Work collaboratively to create a ‘Mood Board’ which will be reviewed by industry professionals
  • Evening: Fashion film screenings featuring M2M
Fashion Camp at IMG Academy

Friday - The Wrap Up

  • Morning: The influencer perspective with Inka Williams and Neels Visser
  • Breakout Activity: Learn strategies on protecting personal brand on social media platforms 
  • Afternoon: Hear from Founder & CEO of Livit Media Inc. on the increasingly prevalent role of technology in fashion and life   
  • Evening:  Relax & enjoy the camp’s culminating event, Friday’s Fashion Camp Wrap Party
fashion camp at IMG academy

Explore Fashion Camp at IMG Academy


Located in Bradenton, Florida, the IMG Academy campus sits on more than 500 impeccably maintained acres. Our all-inclusive campus offers everything you may need, including comfortable lodging, meals, state-of-the-art learning facilities, relaxing amenities and fun social spaces. IMG Academy fosters a safe and secure environment for campers to focus on learning, while having fun and meeting people from around the world who share a similar passion and vision.

Join the #imgfashioncamp conversation


  • When and where is the fashion camp?

    The Fashion Camp at IMG Academy will be held from Sunday, July 29 to Saturday August 5th  8/4 on IMG Academy’s campus in Bradenton, Fla.

  • Who can attend the fashion camp?

    Boys and girls between the ages of 14 – 18 may attend the camp.

  • Where can I learn more about travel and planning?

    Click here to learn more about travel & planning.

  • How much does the fashion camp cost?

    Cost varies between $2,550 and $2,950 depending on the selected boarding options. These rates are based on non-refundable selections in the OR process. You can get started by registering here!

  • What is the difference between boarding/non-boarding?



    Geared for campers 14-18 and designed with the modern athlete in mind, our residence halls match convenience and comfort with furnished rooms, in-room Wi-Fi and other residence hall amenities including recreational rooms, common areas, laundry facilities and a snack shop.

    Non- Boarding: $2,550

    Many on and off-campus housing options are available for adults and families, including the IMG Lodge, Bollettieri Resort Villas, Academy Park Villas, Ritz-Carlton, Holiday Inn Express and Suites and more, including beach-front resorts.

  • If I want to become a model, is this camp right for me?

    While we are not focused on finding or training models at this camp, our top scouts will be at the camp and are always looking for new talent.