Help your athlete build confidence
IMG Academy+ brings expert-led courses and personalized coaching in mental performance, nutrition, and more to your athlete, wherever they train.
Support that fits your family’s life
Wherever life takes you, coaches are there through the app, phone, or video, making it easier to get the support your athlete needs.
Expert guidance from IMG Academy
Sometimes athletes benefit from a perspective outside the family. Personalized coaching helps build confidence and turn guidance into growth.
Growth that carries into sport and life
A trusted space to talk, learn, and develop, with guidance across nutrition, mental performance, NIL, recruiting, and more.
48+
Years of proven athlete development
300+
Coaches who were former pro athletes or worked for a pro team or organization
2,000+
Hours of courses, articles, and workshops in Essentials
Not sure where to start?
Take the development assessment
A few quick questions about your athlete's goals and schedule, and we'll point you to the right path.
Every way to develop
Two ways to start. Both grow with your athlete.
Choose the level of support that fits your athlete right now.
Personal Coach
For athletes who need real, dedicated coaching, not just content
Help your athlete build confidence, strengthen their mindset, improve nutrition, or develop goal setting and accountability with a dedicated Mental Performance or Nutrition coach.
Included features
- Dedicated one-on-one coaching
- Coach matched to your athlete’s goals
- Mental Performance or Nutrition focus
- Flexible scheduling around your family’s calendar
- Includes full access to Essentials, free
Essentials
Or, just try Essentials on its own
- On-demand courses & content
- Learn at their own pace
- New content every month
Free 30-day trial
Group and team rates available
Essentials and Personal Coach are both perfect for large organizations, schools, and teams, with plans available for larger groups.
Recruiting, Sport Camps, and Elevate programs are also available, and every one of them includes full access to Essentials.
Expertise trusted by athletes at every level
Our world-class team includes former professional athletes, Olympians, gold medalists, physicians, and leading performance specialists.
Helps athletes build unshakable confidence and a growth mindset that carries into every competition.
Helps athletes build the focus and mental toughness to perform when it counts.
Eleven years with the Guardians, John turns potential into performance, one mental skill at a time.
What people are saying
The sessions with my son have helped him become more confident and given him a plan to mitigate negative thoughts and prepare mentally for each game.
- Julie N., Parent · Personal Coach
A year ago, our son was really struggling with confidence. The mental performance coaching has been instrumental in his development as a player and a person.
- Chris, Parent · Personal Coach
I started mental performance coaching as a whole different person than I am now. I've learned the keys to confidence that make me better on and off the field.
- Jess, Student-Athlete · Personal Coach
Frequently asked
questions
Get started developing today
Try Essentials free for 30 days, then unlock one-on-one coaching with a Personal Coach whenever you're ready.
Not ready to start yet?
Student-athlete advisors are standing by to support you, or take our self-assessment to learn which product is right for your athlete.