Grades 9–12 · Bradenton, FL
Sports Biz Boot Camp at IMG Academy
A collegiate-level introduction to the business of sports, built for motivated high schoolers. Case studies, real industry executives, and behind-the-scenes access to three Tampa Bay pro franchises — taught in partnership with NYU Stern's Stephen Master.
Applications reviewed on a rolling basis
Why choose IMG Academy sports biz boot camp
Overview
Sports Biz Boot Camp at IMG Academy brings Stephen Master's NYU Stern Sports Marketing & Media course to IMG's Bradenton campus. Over one immersive week, students get a rigorous, collegiate-level introduction to the business behind sports — through lectures, real-world case studies, guest speakers, and direct access to Tampa Bay's professional franchises. No prior business or athletic experience required.
Six ways to explore the business of sports, taught by an NYU Stern professor
Every student works through six career paths that power the sports industry — from marketing and media to analytics and team management. No prior experience required.
Marketing
How teams and athletes build brands.
Media
The business of broadcasting and content.
Sponsorship
How brands and leagues structure deals.
Analytics
How data shapes strategy.
Team Management
Running a franchise's business side.
Capstone & Certificate
A real research project for college applications, capped with a certificate of completion.
Choose your camp
Year-round sports biz boot camp availability. Select a season to lock in dates and pricing.
Sports Biz Boot Camp
Ages 13–18The biz behind the game
One immersive week, grades 9–12 — no business or sports background required
Lectures, real-world case studies & guest speakers from major sports organizations
Executive-access site visits to the Tampa Bay Rays, Lightning & Buccaneers
Capstone research project + certificate of completion
Limited availability
Included free with every camp
IMG Academy Essentials — free for a year
A $120/year value, included on us with any camp booking.
10% off Personal Coaching
Save up to $200 on coaching packages.
Have questions?
Speak with a program advisor
Our advisors are ready to listen and answer every question, so you feel confident about your child's camp experience.
Sports Biz Boot Camp
FAQs
Ready to apply?
A collegiate-level introduction to the business of sports for grades 9–12. Applications are reviewed on a rolling basis.
What's included
Lectures & real-world case studies
Guest speakers from major sports organizations
Site visits to Tampa Bay Rays, Lightning & Buccaneers
Capstone research project
Certificate of completion
On-campus housing & all meals (boarding) or day-only option